THC Vape pallet and container load — a brief

Merchandising a small range well

THC Vape is a specification decision before it is a price decision. Get the resistance, the capacity and the packaging right and the price conversation becomes short. Get them wrong and no discount will rescue the order.

Shelf position decides velocity as much as price. Keep THC vape products at eye level, one facing per SKU, and rotate the trial line every quarter so the display keeps earning attention.

Seasonality in THC vape products is real but smaller than most buyers assume. The bigger swing comes from restocking discipline, not from calendar events.

Assortment planning without the guesswork

Most distributors arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

Getting the documents right

If you sell into a market that requires child-resistant packaging, say so at quotation stage. Retrofitting a CR closure onto a finished bottle design usually means a new mould and a four week delay.

Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.

• Artwork proof plus physical dummy for custom packaging
• Specification locked in writing before production starts
• Batch codes traceable from carton back to production date
• Private label files archived for future rebrands
• Reference sample retained from every batch
• Cartons drop-tested and pallet-counted for clean freight

Unit price versus landed cost

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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